Our Story | BERO: Born in London. Crafted in America. Enjoyed Worldwide.
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About BERO
BERO is a premium, non-alcoholic beer created by Tom Holland for those who never settle.
We believe well-being is holistic—it’s not about sacrifice, but about striking the perfect balance between pleasure and moderation. Inspired by our founder's own journey, BERO is an invitation to experiencing life’s richness, fully, and without holding back.
With BERO in hand, you’re not just drinking—you’re embracing a badge of pride, one that belongs in your fridge, your bar, or your store, signifying a life enriched. Our commitment to excellence makes BERO more than just a beverage. It’s the highest quality in the category, a pour above the rest in a glass that’s always full.
BERO is not a substitute. It’s the new gold standard in beer.
From Our Founder
Tom Holland
Building BERO is one of my proudest achievements, and I am so excited to share it with you. Your support of BERO means everything to me. Here's to living a life enriched.
Cheers,
Tom
Our Recipe for Success
Good things take time. Brilliant things take BERO.
BERO’s brewmaster, Grant Wood, brings 40+ years of experience and a deep love for crafting beer he calls "the beverage of friendship."
1. Masterful mash
The foundation of any exceptional brew is the mash, and we start with nothing less than the finest malts, masterfully prepared. Our higher brewing temperature creates a blend that’s intentionally lighter on alcohol but big on flavor. We start our wort at 5-6% – versus the usual heavy-hitting 12-13% – to keep things crisp without going overboard.
2. Yeast that makes all the difference
Next up, we introduce a special maltose-negative yeast. Fancy name, but here’s what matters: this yeast doesn’t touch the malt sugar (maltose), but it works its magic on simpler sugars like glucose. The result? Bold flavors from fermentation, but without the alcohol.
3. Fermentation the BERO way
Next comes the natural fermentation – no tricks, no shortcuts. Just yeast doing what it does best, bringing out layers of complexity. This is where the refreshing bite of a pilsner or the smooth, slightly tropical notes of an IPA begin to shine, giving each brew a unique depth that exceeds expectations.
4. Crafted to savor
What makes BERO stand out? It’s the malts—giving every sip a rich, full-bodied taste you won’t forget. You’ll feel the richness and taste the unmistakable character that sets our brews apart. Now it’s your time to enjoy the fruits of our labor. Cheers!
Good things take time. Brilliant things take BERO.
BERO’s brewmaster, Grant Wood, brings 40+ years of experience and a deep love for crafting beer he calls "the beverage of friendship."
Our Recipe for Success
1. Masterful mash
2. Yeast that makes all the difference
3. Fermentation the BERO way
4. Crafted to savor
The New Gold Standard
Shop BERO
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Double Tasty West Coast Style IPA
Bold bitterness with citrus and pine notes, balanced by body and a crisp finish.
Add to Bag$14
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A refreshing lager-style beer that delivers crisp character and easy drinkability.
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Light and refreshing with a crisp body, subtle sweetness, and an orange-lime finish.
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Playful tropical notes, delivering a smooth, hazy, hop-forward finish.
Add to Bag$14
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The perfect mix for every taste, featuring four styles with three cans each.
Add to Bag$28.50
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Before you go
Before you go
6-pack
$14
2 glasses
$40
12-pack
$28.50
12-pack
$28.50
Double Tasty West Coast Style IPA
6-pack
$14
6-pack
$14
6-pack
$14
2 glasses
$40
2 glasses
$40
12-pack
$28.50
Join Club BERO — $55/yr
Free shipping, 10% off every order, Q&A with Tom, and more!
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As you can imagine, shipping beverages can be quite costly due to weight, and we've done our best to absorb most of the costs. Depending on your Club BERO enrollment, we offer three shipping tiers:
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